Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke. The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions to this group on NeverGetaRealJob.com.
Today’s reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn’t guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t. More importantly, business owners need to have realistic goals about what they’ll get out of social media.
When the right tools are used effectively with the right motives in mind, social media can have a huge impact on small business marketing and customer service efforts. You just have to understand how to properly determine and assess the return on investment you’re looking for.
I asked a panel of successful Gen Y entrepreneurs how small businesses can go about getting the most out of their social media marketing and how they can convert more of their existing social media followers into paying customers. Here are their responses.
1. Experiment With Social Networks
“Facebook and Twitter shouldn’t be used as marketing platforms, but rather one-to-one direct communications mediums with customers, potential customers, journalists, and other stakeholders. As the population of Twitter increases, and people start following thousands of other people, your message gets lost. Facebook’s news feed algorithm stops marketers from using their Fan Page as a loudspeaker because fans that aren’t engaged won’t see their content anyway.”
- Dan Schawbel, founder of Millennial Branding, LLC
2. Quality, Not Quantity
“Social media is first and foremost about building relationships. It takes time and consistent effort to see any meaningful results, but the time and effort you spend are worth it in the long run – if you do it right. While it’s great to have a large following on Twitter and Facebook, the value of your followers list is all about quality, not quantity. Think of it like this: if you had an ice cream shop and a thousand people a day walked through the door, but 950 of those were lactose intolerant, your high foot traffic wouldn’t be making you much money. To convert your social media followers into paying customers, remember ‘WIIFM’ (What’s In It For ME). In other words, you have to give your followers a reason to want to do business with you, and that reason has to be a benefit to them. Contests are one great way to engage followers, and if you tie them in with your business and give [a prize] that means something to your target audience, you can see results fairly quickly.”
- Adam Toren, co-founder of YoungEntrepreneur.com
3. Lead Your Followers Down the Purchasing Path
“Don’t be afraid to ask for the sale once you’ve developed trust and a relationship with a prospective customer. Use your Facebook Fan Page and Twitter account to ask people to take the next step, whether it’s calling you up for a quote or proposal, downloading a whitepaper, or signing up for a trial account. Repeat your call to action regularly, with lots of useful content, information and trust building in between your requests.”
- Matt Mickiewicz, founder of 99designs
4. Engagement = Consumers
“If I could talk to you right now, I’d ask, ‘What exactly are you selling?’ While the principles remain the same, social media is best leveraged by tweaking it slightly to suit the industry. There is also a misconception that social media leads to customers. It doesn’t. Social media is a great way to engage with your audience and turn them into consumers. Think about it this way – you have to attract and then convert. Social media is helping you attract the audience and build your community. But, there are two types of conversions. The first is the more common one where someone becomes your consumer. They sign up for your newsletter, subscribe to your blog, or just plain ‘Like’ your Facebook Fan Page. They’ve taken the first step! Over time, the right ones becomes paying customers. This is the second type of conversion — the paying customer. Use social media to attract consumers, and then turn them into customers over time. Remember, social media is an important but small part of overall online marketing.”
- Shama Kabani, president of The Marketing Zen Group
5. Use Social Media to Make Friends, Not Leads
“Next time someone friends you or replies to you, don’t just say ‘thanks for following,’ or worse, don’t just count them as just another number or dollar sign. Take two minutes and actually look at who this real person is on the other side of the computer and ask how you can help them in an authentic way. Provide them value and become a trusted friend and this relationship building will convert into sales and evangelism for your company.”
- Matt Wilson, co-founder of Under30CEO.com
6. Give Them Something To Talk About
“The key to converting followers to customers is offering them something that they need, or identifying a pain that they are having that you can solve. You’ve done the hard part by finding followers and fans. Once you have followers and fans, it’s just a matter of finding out what value you can provide to them. If they are unwilling to buy from you then it means they are either not truly fans or followers (just happened to accept your request), or that you have not uncovered their pain points to provide a solution. An example with our company is that we had tons of fans and followers of our brand, but not everyone needed junk removal. So we surveyed them to find out what services we could provide to them and learned that moving was one that they needed more often.”
- Nick Friedman, co-founder and president of College Hunks Hauling Junk
7. Numbers Aren’t Everything
“To gain paying customers you’ll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.”
- David Rusenko, founder of Weebly
8. Monetize Other Channels
“The hype around social media doesn’t necessarily translate into sales — in fact, it rarely does. Unfortunately, few people will tell you this because they’re busy hyping the next big thing. For example, I get more than a thousand times the financial ROI from my boring old e-mail list than from my Twitter followers. Now, if your goal is engagement or long-term bonding, social media can be a good play. But if your goal is direct revenue, I would focus on other channels that you can track and measure, such as online advertising and e-mail marketing.”
- Ramit Sethi, New York Times best-selling author, I Will Teach You To Be Rich
9. Show Followers What They’re Missing
“You have to show them what they are missing out on and how your business can be helpful and provide a sense of enjoyment to them as well. Truly engage with them, get to know them, show them your personality and make them want to be a part of what you’re doing. Show them why they can’t live without you and be creative with it.”
- Ashley Bodi, co-founder of Business Beware
10. Remember “Top-Of-Mind-Awareness”
“I would recommend giving limited-time, special opportunities that have a strong call to action to your social media community rather than just simply pointing them to your website. Another way we’ve gotten a return on our social media is posting video testimonials that our clients give us for our fan and personal pages. This builds credibility in prospects’ minds by showing that we’re busy and that we do good work. It also keeps us in top-of-mind awareness. We’ve had prospects call us often and mention that they just saw a post and thought of us.”
- Michael Simmons, co-founder of The Extreme Entrepreneurship Tour
11. Go Freemium to Build Premium
“Building up fans and followers isn’t enough — you need to engage with them in substantial ways and introduce them to your product in a way that gets them wanting more. As a thought exercise, you might want to ask yourself what aspect of your product you can offer to your social media community for free. If you provide real value, for free, then show them ways they can spend just a little bit of money to get an exponential boost in value — the next tier of your product offering — you may start seeing greater conversions (and return on the initial investment it took to build that community in the first place).”
- Jordan Goldman, founder of Unigo
12. Foster Genuine Interactions
“First, you may want to rethink how you are viewing social media. If you’re looking for an immediate pop in revenue, you’re likely to give up quickly on social media and completely miss the larger opportunity it provides. Of course the broader goal of all marketing is to generate sales; however, if you show up on Facebook and Twitter simply to promote your product or service it is likely you’ll be ignored. Social media is about genuine interaction and building relationships. By fostering relationships, social media becomes an incredibly powerful tool. Provide interesting content that will generate buzz, provide helpful hints and unique discounts that are only available on Facebook or Twitter. Customers will appreciate the ability to participate in a dialogue directly with your brand and these interactions will show up on customers’ news feeds. The resulting brand exposure and word-of-mouth will ultimately pay dividends in the form of new customers.”
- Anderson Schoenrock, co-founder of ScanDigital
What other advice would you give small business owners about getting their social media plans on track? Let us know your tips and advice in the comments section.
More Business Resources from Mashable:
- What to Consider When Building an In-House Social Media Team
/> - 5 Tips for Marketing Online to an International Audience
/> - What’s the Value in a Brand Name?
/> - 5 Big Brands That Are Rocking the Social Media Space
/> - 9 iPhone Apps for Managing the Recruiting Process
Image courtesy of iStockphoto, alexsl
For more Business coverage:
- class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad
A chill’s setting in and everyone (in the U.S., at least) is putting away their Halloween pumpkins and skimming over their Turkey recipes. While the seasons are quickly changing, we’ve brought together another round of social media tools and resources from the past week or so.
Check out class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media for tips on how to gain Twitterclass="blippr-nobr">Twitter influence, or a glimpse at the future of Foursquareclass="blippr-nobr">Foursquare. Tech & Mobile includes a thorough discussion of online privacy, A/B testing resources for developers, and website designs that blew us away. Business comes packed with tips for using Facebookclass="blippr-nobr">Facebook’s new groups, marketing to an international audience, and startup funding tips from eight investors.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
Social Media
- Top 10 Twitter Trends This Week
/> Wondering what was hot in the Twitterverse this past week? Check out our comprehensive chart of the top trends. - 10 Fun Doodling Apps to Unleash Your Creativity
/> The pen and paper may be on a fast track to obsolescence, but the doodle will live on forever. These 10 sites are some of our favorites. - The Future of Social Media and Politics
/> With the midterm elections in their final throes, we spoke to some key players for their views on what the rise of mainstream social media has in store for the next generation of political campaigns. - HOW TO: Gain Twitter Influence
/> Twitter Influencers Guy Kawasaki and Robert Scoble share their tips for earning Twitter cred. - 4 People Who Let the Crowd Control Their Destiny
/> We’ve taken a look at four instances of crowd sourcing one’s life — all of which launched around the same time, but include their own set of hardships and rewards. - A Glimpse at the Future of Foursquare
/> CEO and co-founder Dennis Crowley discussed the future of Foursquare Wednesday, touching on customized recommendations, the instant checkin, and brand discovery. - HOW TO: Organize a Mashable Meetup
/> Many of our readers have been taking the reins in getting to know each other by organizing Mashable Meetups. Here’s how to get started setting up your own. - 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]
/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010. - Social Media Weddings: 4 Tips From the Pros
/> Social media can help you research vendors, communicate with guests and share your big day with your friends and family. Here’s how. - An Inside “Look” at Showtime’s New Voyeuristic Series
/> Based on director Adam Rifkin’s 2007 film of the same name, “Look” was shot via security cameras and integrates social media.
For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitter and become a fan on Facebook.
Tech & Mobile
- 10 Essential Websites for iPhone Photographers
/> We’ve bookmarked 10 brilliant online resources that offer great galleries, talent showcases, app reviews, exhibition news and more, all for the iPhone photography enthusiast. - 5 Website Designs That Blew Us Away [Mashable Awards]
/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function. - 5 Stylish iPhone Alarm Clock Apps to Wake You Up On Time
/> We’ve tried and tested five great alarm clock apps for the iPhone that can’t make getting out of bed any easier, but at least you can customize your morning. - “Def Jam Rapstar” Raises the Roof Just Short of Greatness
/> The game’s creators can go on and brush their shoulders off because the limited options won’t hold those living room MCs back from personal stardom. - The Social Future of Xbox Live and “Halo”
/> We spoke with “Halo” Franchise Development Director Frank O’Connor to learn more about Bungie and Microsoft’s strategy for promoting social gaming with “Halo: Reach.” - 9 iPhone Apps for Managing the Recruiting Process
/> Instead of creating new processes or downloading a bunch of new apps, here are some iPhone apps you might already have that can help you manage the recruiting process. - 5 Media Format Flops Destined To Be Forgotten
/> For every VHS, there’s a BetaMax. As consumer electronics companies do battle, the tech landscape is littered with losers. Check out the interesting stories behind 5 famous flops. - Hands-on With Logitech’s Wireless Solar Keyboard
/> The K750 won’t change your life. It won’t even even help you type faster. It will, however, allow you to buy a few less batteries. - 10 Intermediate and Advanced Tips from PHP Masters
/> We asked class='blippr-nobr'>PHPclass="blippr-nobr">PHP experts about their top suggestions for developers on their way to becoming true masters of the art and science of PHP. - Online Behavior Tracking and Privacy: 7 Worst Case Scenarios
/> If advertisers continue to self-regulate online tracking or if the government steps in, what’s the worst that could happen? We spoke to experts on both sides of the issue to find out what’s at stake. - Two Ways Developers Will Interact With Google TV Viewers
/> class='blippr-nobr'>Connectedclass="blippr-nobr">Connected devices like the Google TV promise to bring the web to your living room in one of two ways: optimized websites and native applications. - 12 Tech Toys for a Geeked-Out Wedding
/> A wedding is no time to hide your inner geek. These 12 gadgets will spice up any lo-fi nuptial celebration. - 7 A/B Testing Resources for Startups and Solo Developers
/> If you need a simple, inexpensive way to figure out what’s going to make your website’s users click on that big, red button, check out these tools. - HOW TO: Start Your Own Internet Talk Show
/> Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to do it. - Why Location Apps of the Future Will Do Much More Than Checkins
/> class='blippr-nobr'>Sparkleclass="blippr-nobr">Sparkle is a new location platform launching today from Location Labs. - 5 MP3 Players for Pumping Up Your Workouts
/> Whether you’re looking for a new MP3 player or an alternative to taking your expensive phone into the danger zone, we’ve got five options that are ideal for sporty types. - The Evolution of Mobile
/> We’ve certainly come a long way.
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.
Business
- HOW TO: Score a Job Through Facebook
/> While Facebook is known as a casual network of friends, with 500 million users, it has the potential to be one of the largest job hunting resources available – if used correctly. - How Online Private Sales Work and How Businesses Can Get Involved
/> A look at the ins and outs of online private sales and how businesses can benefit from getting involved. - 4 Things Small Businesses Should Know About Facebook’s New Groups
/> Can Facebook’s new Groups feature be used for business? Here’s a rundown of what you should include in your Facebook biz strategy. - 5 Tips for Marketing Online to an International Audience
/> Expanding your marketing efforts to an international audience widens your brand’s reach, but it entails understanding regional cultures, laws and online behaviors. - Drupal Founder on Why Open Source is Good for Business
/> Fresh off of an $8.5 million round of funding, Acquia and class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal founder Dries Buytaert spoke with Mashable about the role of commercial interests in the success of open source software. - What to Consider When Building an In-House Social Media Team
/> We talked to professionals who have built a social media team – from big global businesses to small companies – in order to pin down some best practices. - Essential Startup Funding Tips From 8 Seasoned Investors
/> Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their best advice on how to get your big idea in front of the right people. - 5 Tips for Improving Your Social Customer Service
/> Companies that provide support through public channels keep customers happy and gain a reputation as consumer-focused businesses. Check out these tips for streamlining your social support model. - 5 Proven Strategies for B2B Social Media Marketing
/> B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. - HOW TO: Calculate the ROI of Your Social Media Campaign
/> If you’re not measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips to get you on a results-driven path. - 10 Reasons Every TV Exec Needs to Start Tweeting
/> Twitter offers a lot for TV execs looking for a real-time understanding of what fans want. Here’s why everyone in the TV biz should start tweeting.
For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.
[Image courtesy of Webtreats]
For more Social Media coverage:
- class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad
eric seiger
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Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke. The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions to this group on NeverGetaRealJob.com.
Today’s reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn’t guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t. More importantly, business owners need to have realistic goals about what they’ll get out of social media.
When the right tools are used effectively with the right motives in mind, social media can have a huge impact on small business marketing and customer service efforts. You just have to understand how to properly determine and assess the return on investment you’re looking for.
I asked a panel of successful Gen Y entrepreneurs how small businesses can go about getting the most out of their social media marketing and how they can convert more of their existing social media followers into paying customers. Here are their responses.
1. Experiment With Social Networks
“Facebook and Twitter shouldn’t be used as marketing platforms, but rather one-to-one direct communications mediums with customers, potential customers, journalists, and other stakeholders. As the population of Twitter increases, and people start following thousands of other people, your message gets lost. Facebook’s news feed algorithm stops marketers from using their Fan Page as a loudspeaker because fans that aren’t engaged won’t see their content anyway.”
- Dan Schawbel, founder of Millennial Branding, LLC
2. Quality, Not Quantity
“Social media is first and foremost about building relationships. It takes time and consistent effort to see any meaningful results, but the time and effort you spend are worth it in the long run – if you do it right. While it’s great to have a large following on Twitter and Facebook, the value of your followers list is all about quality, not quantity. Think of it like this: if you had an ice cream shop and a thousand people a day walked through the door, but 950 of those were lactose intolerant, your high foot traffic wouldn’t be making you much money. To convert your social media followers into paying customers, remember ‘WIIFM’ (What’s In It For ME). In other words, you have to give your followers a reason to want to do business with you, and that reason has to be a benefit to them. Contests are one great way to engage followers, and if you tie them in with your business and give [a prize] that means something to your target audience, you can see results fairly quickly.”
- Adam Toren, co-founder of YoungEntrepreneur.com
3. Lead Your Followers Down the Purchasing Path
“Don’t be afraid to ask for the sale once you’ve developed trust and a relationship with a prospective customer. Use your Facebook Fan Page and Twitter account to ask people to take the next step, whether it’s calling you up for a quote or proposal, downloading a whitepaper, or signing up for a trial account. Repeat your call to action regularly, with lots of useful content, information and trust building in between your requests.”
- Matt Mickiewicz, founder of 99designs
4. Engagement = Consumers
“If I could talk to you right now, I’d ask, ‘What exactly are you selling?’ While the principles remain the same, social media is best leveraged by tweaking it slightly to suit the industry. There is also a misconception that social media leads to customers. It doesn’t. Social media is a great way to engage with your audience and turn them into consumers. Think about it this way – you have to attract and then convert. Social media is helping you attract the audience and build your community. But, there are two types of conversions. The first is the more common one where someone becomes your consumer. They sign up for your newsletter, subscribe to your blog, or just plain ‘Like’ your Facebook Fan Page. They’ve taken the first step! Over time, the right ones becomes paying customers. This is the second type of conversion — the paying customer. Use social media to attract consumers, and then turn them into customers over time. Remember, social media is an important but small part of overall online marketing.”
- Shama Kabani, president of The Marketing Zen Group
5. Use Social Media to Make Friends, Not Leads
“Next time someone friends you or replies to you, don’t just say ‘thanks for following,’ or worse, don’t just count them as just another number or dollar sign. Take two minutes and actually look at who this real person is on the other side of the computer and ask how you can help them in an authentic way. Provide them value and become a trusted friend and this relationship building will convert into sales and evangelism for your company.”
- Matt Wilson, co-founder of Under30CEO.com
6. Give Them Something To Talk About
“The key to converting followers to customers is offering them something that they need, or identifying a pain that they are having that you can solve. You’ve done the hard part by finding followers and fans. Once you have followers and fans, it’s just a matter of finding out what value you can provide to them. If they are unwilling to buy from you then it means they are either not truly fans or followers (just happened to accept your request), or that you have not uncovered their pain points to provide a solution. An example with our company is that we had tons of fans and followers of our brand, but not everyone needed junk removal. So we surveyed them to find out what services we could provide to them and learned that moving was one that they needed more often.”
- Nick Friedman, co-founder and president of College Hunks Hauling Junk
7. Numbers Aren’t Everything
“To gain paying customers you’ll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.”
- David Rusenko, founder of Weebly
8. Monetize Other Channels
“The hype around social media doesn’t necessarily translate into sales — in fact, it rarely does. Unfortunately, few people will tell you this because they’re busy hyping the next big thing. For example, I get more than a thousand times the financial ROI from my boring old e-mail list than from my Twitter followers. Now, if your goal is engagement or long-term bonding, social media can be a good play. But if your goal is direct revenue, I would focus on other channels that you can track and measure, such as online advertising and e-mail marketing.”
- Ramit Sethi, New York Times best-selling author, I Will Teach You To Be Rich
9. Show Followers What They’re Missing
“You have to show them what they are missing out on and how your business can be helpful and provide a sense of enjoyment to them as well. Truly engage with them, get to know them, show them your personality and make them want to be a part of what you’re doing. Show them why they can’t live without you and be creative with it.”
- Ashley Bodi, co-founder of Business Beware
10. Remember “Top-Of-Mind-Awareness”
“I would recommend giving limited-time, special opportunities that have a strong call to action to your social media community rather than just simply pointing them to your website. Another way we’ve gotten a return on our social media is posting video testimonials that our clients give us for our fan and personal pages. This builds credibility in prospects’ minds by showing that we’re busy and that we do good work. It also keeps us in top-of-mind awareness. We’ve had prospects call us often and mention that they just saw a post and thought of us.”
- Michael Simmons, co-founder of The Extreme Entrepreneurship Tour
11. Go Freemium to Build Premium
“Building up fans and followers isn’t enough — you need to engage with them in substantial ways and introduce them to your product in a way that gets them wanting more. As a thought exercise, you might want to ask yourself what aspect of your product you can offer to your social media community for free. If you provide real value, for free, then show them ways they can spend just a little bit of money to get an exponential boost in value — the next tier of your product offering — you may start seeing greater conversions (and return on the initial investment it took to build that community in the first place).”
- Jordan Goldman, founder of Unigo
12. Foster Genuine Interactions
“First, you may want to rethink how you are viewing social media. If you’re looking for an immediate pop in revenue, you’re likely to give up quickly on social media and completely miss the larger opportunity it provides. Of course the broader goal of all marketing is to generate sales; however, if you show up on Facebook and Twitter simply to promote your product or service it is likely you’ll be ignored. Social media is about genuine interaction and building relationships. By fostering relationships, social media becomes an incredibly powerful tool. Provide interesting content that will generate buzz, provide helpful hints and unique discounts that are only available on Facebook or Twitter. Customers will appreciate the ability to participate in a dialogue directly with your brand and these interactions will show up on customers’ news feeds. The resulting brand exposure and word-of-mouth will ultimately pay dividends in the form of new customers.”
- Anderson Schoenrock, co-founder of ScanDigital
What other advice would you give small business owners about getting their social media plans on track? Let us know your tips and advice in the comments section.
More Business Resources from Mashable:
- What to Consider When Building an In-House Social Media Team
/> - 5 Tips for Marketing Online to an International Audience
/> - What’s the Value in a Brand Name?
/> - 5 Big Brands That Are Rocking the Social Media Space
/> - 9 iPhone Apps for Managing the Recruiting Process
Image courtesy of iStockphoto, alexsl
For more Business coverage:
- class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad
A chill’s setting in and everyone (in the U.S., at least) is putting away their Halloween pumpkins and skimming over their Turkey recipes. While the seasons are quickly changing, we’ve brought together another round of social media tools and resources from the past week or so.
Check out class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media for tips on how to gain Twitterclass="blippr-nobr">Twitter influence, or a glimpse at the future of Foursquareclass="blippr-nobr">Foursquare. Tech & Mobile includes a thorough discussion of online privacy, A/B testing resources for developers, and website designs that blew us away. Business comes packed with tips for using Facebookclass="blippr-nobr">Facebook’s new groups, marketing to an international audience, and startup funding tips from eight investors.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
Social Media
- Top 10 Twitter Trends This Week
/> Wondering what was hot in the Twitterverse this past week? Check out our comprehensive chart of the top trends. - 10 Fun Doodling Apps to Unleash Your Creativity
/> The pen and paper may be on a fast track to obsolescence, but the doodle will live on forever. These 10 sites are some of our favorites. - The Future of Social Media and Politics
/> With the midterm elections in their final throes, we spoke to some key players for their views on what the rise of mainstream social media has in store for the next generation of political campaigns. - HOW TO: Gain Twitter Influence
/> Twitter Influencers Guy Kawasaki and Robert Scoble share their tips for earning Twitter cred. - 4 People Who Let the Crowd Control Their Destiny
/> We’ve taken a look at four instances of crowd sourcing one’s life — all of which launched around the same time, but include their own set of hardships and rewards. - A Glimpse at the Future of Foursquare
/> CEO and co-founder Dennis Crowley discussed the future of Foursquare Wednesday, touching on customized recommendations, the instant checkin, and brand discovery. - HOW TO: Organize a Mashable Meetup
/> Many of our readers have been taking the reins in getting to know each other by organizing Mashable Meetups. Here’s how to get started setting up your own. - 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]
/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010. - Social Media Weddings: 4 Tips From the Pros
/> Social media can help you research vendors, communicate with guests and share your big day with your friends and family. Here’s how. - An Inside “Look” at Showtime’s New Voyeuristic Series
/> Based on director Adam Rifkin’s 2007 film of the same name, “Look” was shot via security cameras and integrates social media.
For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitter and become a fan on Facebook.
Tech & Mobile
- 10 Essential Websites for iPhone Photographers
/> We’ve bookmarked 10 brilliant online resources that offer great galleries, talent showcases, app reviews, exhibition news and more, all for the iPhone photography enthusiast. - 5 Website Designs That Blew Us Away [Mashable Awards]
/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function. - 5 Stylish iPhone Alarm Clock Apps to Wake You Up On Time
/> We’ve tried and tested five great alarm clock apps for the iPhone that can’t make getting out of bed any easier, but at least you can customize your morning. - “Def Jam Rapstar” Raises the Roof Just Short of Greatness
/> The game’s creators can go on and brush their shoulders off because the limited options won’t hold those living room MCs back from personal stardom. - The Social Future of Xbox Live and “Halo”
/> We spoke with “Halo” Franchise Development Director Frank O’Connor to learn more about Bungie and Microsoft’s strategy for promoting social gaming with “Halo: Reach.” - 9 iPhone Apps for Managing the Recruiting Process
/> Instead of creating new processes or downloading a bunch of new apps, here are some iPhone apps you might already have that can help you manage the recruiting process. - 5 Media Format Flops Destined To Be Forgotten
/> For every VHS, there’s a BetaMax. As consumer electronics companies do battle, the tech landscape is littered with losers. Check out the interesting stories behind 5 famous flops. - Hands-on With Logitech’s Wireless Solar Keyboard
/> The K750 won’t change your life. It won’t even even help you type faster. It will, however, allow you to buy a few less batteries. - 10 Intermediate and Advanced Tips from PHP Masters
/> We asked class='blippr-nobr'>PHPclass="blippr-nobr">PHP experts about their top suggestions for developers on their way to becoming true masters of the art and science of PHP. - Online Behavior Tracking and Privacy: 7 Worst Case Scenarios
/> If advertisers continue to self-regulate online tracking or if the government steps in, what’s the worst that could happen? We spoke to experts on both sides of the issue to find out what’s at stake. - Two Ways Developers Will Interact With Google TV Viewers
/> class='blippr-nobr'>Connectedclass="blippr-nobr">Connected devices like the Google TV promise to bring the web to your living room in one of two ways: optimized websites and native applications. - 12 Tech Toys for a Geeked-Out Wedding
/> A wedding is no time to hide your inner geek. These 12 gadgets will spice up any lo-fi nuptial celebration. - 7 A/B Testing Resources for Startups and Solo Developers
/> If you need a simple, inexpensive way to figure out what’s going to make your website’s users click on that big, red button, check out these tools. - HOW TO: Start Your Own Internet Talk Show
/> Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to do it. - Why Location Apps of the Future Will Do Much More Than Checkins
/> class='blippr-nobr'>Sparkleclass="blippr-nobr">Sparkle is a new location platform launching today from Location Labs. - 5 MP3 Players for Pumping Up Your Workouts
/> Whether you’re looking for a new MP3 player or an alternative to taking your expensive phone into the danger zone, we’ve got five options that are ideal for sporty types. - The Evolution of Mobile
/> We’ve certainly come a long way.
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.
Business
- HOW TO: Score a Job Through Facebook
/> While Facebook is known as a casual network of friends, with 500 million users, it has the potential to be one of the largest job hunting resources available – if used correctly. - How Online Private Sales Work and How Businesses Can Get Involved
/> A look at the ins and outs of online private sales and how businesses can benefit from getting involved. - 4 Things Small Businesses Should Know About Facebook’s New Groups
/> Can Facebook’s new Groups feature be used for business? Here’s a rundown of what you should include in your Facebook biz strategy. - 5 Tips for Marketing Online to an International Audience
/> Expanding your marketing efforts to an international audience widens your brand’s reach, but it entails understanding regional cultures, laws and online behaviors. - Drupal Founder on Why Open Source is Good for Business
/> Fresh off of an $8.5 million round of funding, Acquia and class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal founder Dries Buytaert spoke with Mashable about the role of commercial interests in the success of open source software. - What to Consider When Building an In-House Social Media Team
/> We talked to professionals who have built a social media team – from big global businesses to small companies – in order to pin down some best practices. - Essential Startup Funding Tips From 8 Seasoned Investors
/> Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their best advice on how to get your big idea in front of the right people. - 5 Tips for Improving Your Social Customer Service
/> Companies that provide support through public channels keep customers happy and gain a reputation as consumer-focused businesses. Check out these tips for streamlining your social support model. - 5 Proven Strategies for B2B Social Media Marketing
/> B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. - HOW TO: Calculate the ROI of Your Social Media Campaign
/> If you’re not measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips to get you on a results-driven path. - 10 Reasons Every TV Exec Needs to Start Tweeting
/> Twitter offers a lot for TV execs looking for a real-time understanding of what fans want. Here’s why everyone in the TV biz should start tweeting.
For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.
[Image courtesy of Webtreats]
For more Social Media coverage:
- class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
eric seiger
eric seiger
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
eric seiger
Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke. The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions to this group on NeverGetaRealJob.com.
Today’s reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn’t guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t. More importantly, business owners need to have realistic goals about what they’ll get out of social media.
When the right tools are used effectively with the right motives in mind, social media can have a huge impact on small business marketing and customer service efforts. You just have to understand how to properly determine and assess the return on investment you’re looking for.
I asked a panel of successful Gen Y entrepreneurs how small businesses can go about getting the most out of their social media marketing and how they can convert more of their existing social media followers into paying customers. Here are their responses.
1. Experiment With Social Networks
“Facebook and Twitter shouldn’t be used as marketing platforms, but rather one-to-one direct communications mediums with customers, potential customers, journalists, and other stakeholders. As the population of Twitter increases, and people start following thousands of other people, your message gets lost. Facebook’s news feed algorithm stops marketers from using their Fan Page as a loudspeaker because fans that aren’t engaged won’t see their content anyway.”
- Dan Schawbel, founder of Millennial Branding, LLC
2. Quality, Not Quantity
“Social media is first and foremost about building relationships. It takes time and consistent effort to see any meaningful results, but the time and effort you spend are worth it in the long run – if you do it right. While it’s great to have a large following on Twitter and Facebook, the value of your followers list is all about quality, not quantity. Think of it like this: if you had an ice cream shop and a thousand people a day walked through the door, but 950 of those were lactose intolerant, your high foot traffic wouldn’t be making you much money. To convert your social media followers into paying customers, remember ‘WIIFM’ (What’s In It For ME). In other words, you have to give your followers a reason to want to do business with you, and that reason has to be a benefit to them. Contests are one great way to engage followers, and if you tie them in with your business and give [a prize] that means something to your target audience, you can see results fairly quickly.”
- Adam Toren, co-founder of YoungEntrepreneur.com
3. Lead Your Followers Down the Purchasing Path
“Don’t be afraid to ask for the sale once you’ve developed trust and a relationship with a prospective customer. Use your Facebook Fan Page and Twitter account to ask people to take the next step, whether it’s calling you up for a quote or proposal, downloading a whitepaper, or signing up for a trial account. Repeat your call to action regularly, with lots of useful content, information and trust building in between your requests.”
- Matt Mickiewicz, founder of 99designs
4. Engagement = Consumers
“If I could talk to you right now, I’d ask, ‘What exactly are you selling?’ While the principles remain the same, social media is best leveraged by tweaking it slightly to suit the industry. There is also a misconception that social media leads to customers. It doesn’t. Social media is a great way to engage with your audience and turn them into consumers. Think about it this way – you have to attract and then convert. Social media is helping you attract the audience and build your community. But, there are two types of conversions. The first is the more common one where someone becomes your consumer. They sign up for your newsletter, subscribe to your blog, or just plain ‘Like’ your Facebook Fan Page. They’ve taken the first step! Over time, the right ones becomes paying customers. This is the second type of conversion — the paying customer. Use social media to attract consumers, and then turn them into customers over time. Remember, social media is an important but small part of overall online marketing.”
- Shama Kabani, president of The Marketing Zen Group
5. Use Social Media to Make Friends, Not Leads
“Next time someone friends you or replies to you, don’t just say ‘thanks for following,’ or worse, don’t just count them as just another number or dollar sign. Take two minutes and actually look at who this real person is on the other side of the computer and ask how you can help them in an authentic way. Provide them value and become a trusted friend and this relationship building will convert into sales and evangelism for your company.”
- Matt Wilson, co-founder of Under30CEO.com
6. Give Them Something To Talk About
“The key to converting followers to customers is offering them something that they need, or identifying a pain that they are having that you can solve. You’ve done the hard part by finding followers and fans. Once you have followers and fans, it’s just a matter of finding out what value you can provide to them. If they are unwilling to buy from you then it means they are either not truly fans or followers (just happened to accept your request), or that you have not uncovered their pain points to provide a solution. An example with our company is that we had tons of fans and followers of our brand, but not everyone needed junk removal. So we surveyed them to find out what services we could provide to them and learned that moving was one that they needed more often.”
- Nick Friedman, co-founder and president of College Hunks Hauling Junk
7. Numbers Aren’t Everything
“To gain paying customers you’ll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.”
- David Rusenko, founder of Weebly
8. Monetize Other Channels
“The hype around social media doesn’t necessarily translate into sales — in fact, it rarely does. Unfortunately, few people will tell you this because they’re busy hyping the next big thing. For example, I get more than a thousand times the financial ROI from my boring old e-mail list than from my Twitter followers. Now, if your goal is engagement or long-term bonding, social media can be a good play. But if your goal is direct revenue, I would focus on other channels that you can track and measure, such as online advertising and e-mail marketing.”
- Ramit Sethi, New York Times best-selling author, I Will Teach You To Be Rich
9. Show Followers What They’re Missing
“You have to show them what they are missing out on and how your business can be helpful and provide a sense of enjoyment to them as well. Truly engage with them, get to know them, show them your personality and make them want to be a part of what you’re doing. Show them why they can’t live without you and be creative with it.”
- Ashley Bodi, co-founder of Business Beware
10. Remember “Top-Of-Mind-Awareness”
“I would recommend giving limited-time, special opportunities that have a strong call to action to your social media community rather than just simply pointing them to your website. Another way we’ve gotten a return on our social media is posting video testimonials that our clients give us for our fan and personal pages. This builds credibility in prospects’ minds by showing that we’re busy and that we do good work. It also keeps us in top-of-mind awareness. We’ve had prospects call us often and mention that they just saw a post and thought of us.”
- Michael Simmons, co-founder of The Extreme Entrepreneurship Tour
11. Go Freemium to Build Premium
“Building up fans and followers isn’t enough — you need to engage with them in substantial ways and introduce them to your product in a way that gets them wanting more. As a thought exercise, you might want to ask yourself what aspect of your product you can offer to your social media community for free. If you provide real value, for free, then show them ways they can spend just a little bit of money to get an exponential boost in value — the next tier of your product offering — you may start seeing greater conversions (and return on the initial investment it took to build that community in the first place).”
- Jordan Goldman, founder of Unigo
12. Foster Genuine Interactions
“First, you may want to rethink how you are viewing social media. If you’re looking for an immediate pop in revenue, you’re likely to give up quickly on social media and completely miss the larger opportunity it provides. Of course the broader goal of all marketing is to generate sales; however, if you show up on Facebook and Twitter simply to promote your product or service it is likely you’ll be ignored. Social media is about genuine interaction and building relationships. By fostering relationships, social media becomes an incredibly powerful tool. Provide interesting content that will generate buzz, provide helpful hints and unique discounts that are only available on Facebook or Twitter. Customers will appreciate the ability to participate in a dialogue directly with your brand and these interactions will show up on customers’ news feeds. The resulting brand exposure and word-of-mouth will ultimately pay dividends in the form of new customers.”
- Anderson Schoenrock, co-founder of ScanDigital
What other advice would you give small business owners about getting their social media plans on track? Let us know your tips and advice in the comments section.
More Business Resources from Mashable:
- What to Consider When Building an In-House Social Media Team
/> - 5 Tips for Marketing Online to an International Audience
/> - What’s the Value in a Brand Name?
/> - 5 Big Brands That Are Rocking the Social Media Space
/> - 9 iPhone Apps for Managing the Recruiting Process
Image courtesy of iStockphoto, alexsl
For more Business coverage:
- class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad
A chill’s setting in and everyone (in the U.S., at least) is putting away their Halloween pumpkins and skimming over their Turkey recipes. While the seasons are quickly changing, we’ve brought together another round of social media tools and resources from the past week or so.
Check out class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media for tips on how to gain Twitterclass="blippr-nobr">Twitter influence, or a glimpse at the future of Foursquareclass="blippr-nobr">Foursquare. Tech & Mobile includes a thorough discussion of online privacy, A/B testing resources for developers, and website designs that blew us away. Business comes packed with tips for using Facebookclass="blippr-nobr">Facebook’s new groups, marketing to an international audience, and startup funding tips from eight investors.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
Social Media
- Top 10 Twitter Trends This Week
/> Wondering what was hot in the Twitterverse this past week? Check out our comprehensive chart of the top trends. - 10 Fun Doodling Apps to Unleash Your Creativity
/> The pen and paper may be on a fast track to obsolescence, but the doodle will live on forever. These 10 sites are some of our favorites. - The Future of Social Media and Politics
/> With the midterm elections in their final throes, we spoke to some key players for their views on what the rise of mainstream social media has in store for the next generation of political campaigns. - HOW TO: Gain Twitter Influence
/> Twitter Influencers Guy Kawasaki and Robert Scoble share their tips for earning Twitter cred. - 4 People Who Let the Crowd Control Their Destiny
/> We’ve taken a look at four instances of crowd sourcing one’s life — all of which launched around the same time, but include their own set of hardships and rewards. - A Glimpse at the Future of Foursquare
/> CEO and co-founder Dennis Crowley discussed the future of Foursquare Wednesday, touching on customized recommendations, the instant checkin, and brand discovery. - HOW TO: Organize a Mashable Meetup
/> Many of our readers have been taking the reins in getting to know each other by organizing Mashable Meetups. Here’s how to get started setting up your own. - 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]
/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010. - Social Media Weddings: 4 Tips From the Pros
/> Social media can help you research vendors, communicate with guests and share your big day with your friends and family. Here’s how. - An Inside “Look” at Showtime’s New Voyeuristic Series
/> Based on director Adam Rifkin’s 2007 film of the same name, “Look” was shot via security cameras and integrates social media.
For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitter and become a fan on Facebook.
Tech & Mobile
- 10 Essential Websites for iPhone Photographers
/> We’ve bookmarked 10 brilliant online resources that offer great galleries, talent showcases, app reviews, exhibition news and more, all for the iPhone photography enthusiast. - 5 Website Designs That Blew Us Away [Mashable Awards]
/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function. - 5 Stylish iPhone Alarm Clock Apps to Wake You Up On Time
/> We’ve tried and tested five great alarm clock apps for the iPhone that can’t make getting out of bed any easier, but at least you can customize your morning. - “Def Jam Rapstar” Raises the Roof Just Short of Greatness
/> The game’s creators can go on and brush their shoulders off because the limited options won’t hold those living room MCs back from personal stardom. - The Social Future of Xbox Live and “Halo”
/> We spoke with “Halo” Franchise Development Director Frank O’Connor to learn more about Bungie and Microsoft’s strategy for promoting social gaming with “Halo: Reach.” - 9 iPhone Apps for Managing the Recruiting Process
/> Instead of creating new processes or downloading a bunch of new apps, here are some iPhone apps you might already have that can help you manage the recruiting process. - 5 Media Format Flops Destined To Be Forgotten
/> For every VHS, there’s a BetaMax. As consumer electronics companies do battle, the tech landscape is littered with losers. Check out the interesting stories behind 5 famous flops. - Hands-on With Logitech’s Wireless Solar Keyboard
/> The K750 won’t change your life. It won’t even even help you type faster. It will, however, allow you to buy a few less batteries. - 10 Intermediate and Advanced Tips from PHP Masters
/> We asked class='blippr-nobr'>PHPclass="blippr-nobr">PHP experts about their top suggestions for developers on their way to becoming true masters of the art and science of PHP. - Online Behavior Tracking and Privacy: 7 Worst Case Scenarios
/> If advertisers continue to self-regulate online tracking or if the government steps in, what’s the worst that could happen? We spoke to experts on both sides of the issue to find out what’s at stake. - Two Ways Developers Will Interact With Google TV Viewers
/> class='blippr-nobr'>Connectedclass="blippr-nobr">Connected devices like the Google TV promise to bring the web to your living room in one of two ways: optimized websites and native applications. - 12 Tech Toys for a Geeked-Out Wedding
/> A wedding is no time to hide your inner geek. These 12 gadgets will spice up any lo-fi nuptial celebration. - 7 A/B Testing Resources for Startups and Solo Developers
/> If you need a simple, inexpensive way to figure out what’s going to make your website’s users click on that big, red button, check out these tools. - HOW TO: Start Your Own Internet Talk Show
/> Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to do it. - Why Location Apps of the Future Will Do Much More Than Checkins
/> class='blippr-nobr'>Sparkleclass="blippr-nobr">Sparkle is a new location platform launching today from Location Labs. - 5 MP3 Players for Pumping Up Your Workouts
/> Whether you’re looking for a new MP3 player or an alternative to taking your expensive phone into the danger zone, we’ve got five options that are ideal for sporty types. - The Evolution of Mobile
/> We’ve certainly come a long way.
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.
Business
- HOW TO: Score a Job Through Facebook
/> While Facebook is known as a casual network of friends, with 500 million users, it has the potential to be one of the largest job hunting resources available – if used correctly. - How Online Private Sales Work and How Businesses Can Get Involved
/> A look at the ins and outs of online private sales and how businesses can benefit from getting involved. - 4 Things Small Businesses Should Know About Facebook’s New Groups
/> Can Facebook’s new Groups feature be used for business? Here’s a rundown of what you should include in your Facebook biz strategy. - 5 Tips for Marketing Online to an International Audience
/> Expanding your marketing efforts to an international audience widens your brand’s reach, but it entails understanding regional cultures, laws and online behaviors. - Drupal Founder on Why Open Source is Good for Business
/> Fresh off of an $8.5 million round of funding, Acquia and class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal founder Dries Buytaert spoke with Mashable about the role of commercial interests in the success of open source software. - What to Consider When Building an In-House Social Media Team
/> We talked to professionals who have built a social media team – from big global businesses to small companies – in order to pin down some best practices. - Essential Startup Funding Tips From 8 Seasoned Investors
/> Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their best advice on how to get your big idea in front of the right people. - 5 Tips for Improving Your Social Customer Service
/> Companies that provide support through public channels keep customers happy and gain a reputation as consumer-focused businesses. Check out these tips for streamlining your social support model. - 5 Proven Strategies for B2B Social Media Marketing
/> B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. - HOW TO: Calculate the ROI of Your Social Media Campaign
/> If you’re not measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips to get you on a results-driven path. - 10 Reasons Every TV Exec Needs to Start Tweeting
/> Twitter offers a lot for TV execs looking for a real-time understanding of what fans want. Here’s why everyone in the TV biz should start tweeting.
For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.
[Image courtesy of Webtreats]
For more Social Media coverage:
- class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad
eric seiger
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
eric seiger
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
eric seiger eric seiger
eric seiger
eric seiger
eric seiger
New Michael Jackson Track, 'Breaking <b>News</b>', In Quite Good Shocker <b>...</b>
Even Michael Jackson haters must be intrigued as to what the recently deceased pop-stars new single was going to sound like. There was a very good chance it wasn't going to be very good, what with MJ not being around long enough to ...
JLS to appear on X Factor ahead of UK tour | Tixdaq.com Ticket <b>News</b>
JLS will perform on this week's X Factor results show along with Westlife and Take That.
<b>News</b> Poll FAIL - Epic Fail Funny Videos and Funny Pictures
epic fail photos - News Poll FAIL. ... News Poll FAIL. epic fail photos - News Poll FAIL. Submitted by: Unknown. Incorrect source or offensive? G-rated, math is too hard, news, News Poll, opinions, poll, television ...
In today's recessionary economy when disposable income is no longer keeping up with the cost of living, more and more are searching for alternative source of income.
It doesn't come as a surprise that blogging has become one of the most pervasive ways of making money online that has come a long way since the birth of eBay. Blogging may not be the easiest way of making money online but it is certainly not the hardest either.
The latest trend is with children under the age of 17 blogging for money. Not just pocket change either. These kids are making money hand over fist. Some are already making millions with just their online business.
Kids are much more technically advanced than we want to give them credit for. They embrace the internet quickly and aren't afraid to explore and use them.
They have no inhibitions or worries about trying something new. And the start-up cost is almost zero or low enough that they may not have to even use their entire allowance to get started.
One of the most difficult parts of blogging is the daily maintenance and up keep along with finding the advertising and affiliating to make money. Once you have overcome these obstacles there is nothing to it.
Children as young as 8 are doing it with great success. It's their parents that are dumbfounded that it could be that easy.
Kids Prove Us Wrong
As adults we have been taught that "anything worth having is worth working for" and that "if it sounds too good to be true, it probably is" but our children seem to be proving those old adages wrong.
With the use of the internet, making money online has become easier than ever. It just seems to the adults that it can't be true. We are always looking for the catch to these simple ways of making money.
We believe that it's a "zero sum game". They aren't just going to give it to us for nothing. We in fact over-complicate what seems to be "simple things in life".
Maybe it is time for us to start looking at the world in a different way. This is, after all, the internet generation. We need to start realizing that the computer on our desk can be useful for something other than checking e-mail and sending jokes to our friends. Our children already know this and we just need to catch up.
It's time for us to change and be open to seeing this new generation and the changes in our world. Instead of being upset with our children for spending so much time on their computers we need to understand and be supportive of what they are doing.
And look into new and revolutionary ways of making money the smartest way instead of hard labor - the internet.
This is a new world and the kids seem to be taking the upper hand in it. We as adults have been so resistant to these new advancements that we have cut ourselves off from some of the best sources of income.
Children from 10 years old right on up are doing what we seem to find impossible in this economy. They are making money and having no trouble doing it. Maybe the only adage that we need to be concerned with is "and a child shall lead them".
That is certainly what is happening when it comes to making money on the internet.
eric seiger
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