Despite the fact that O’Donnell laudably tried to concentrate the audience’s interest onand hopefully final, Charlie Sheen trainwreck interview, courtesy of the tragic undertow that threatens to pull Sheen below for decent, I used to be overtaken, not by the pulling on the thread, as well as the voracious audience he serves. It did not make me depressing, it crafted me angry.
In the case of celebrities, we will be considered a heartless region, basking within their misfortunes like nude sunbathers at Schadenfreude Seaside. The impulse is understandable, to some diploma. It might be grating to listen to complaints from customers who like privileges that most of us cannot even think of. Should you can not muster up some compassion for Charlie Sheen, who can make a great deal more capital for any day’s do the trick than the majority of us will make in a decade’s time, I guess I can not blame you.
With the fast tempo of occasions on the net as well as material revolution sparked through the World-wide-web, it’s rather very easy for your technology marketplace to consider it’s special: always breaking new ground and undertaking stuff that no person has ever before carried out before.
But you will find other kinds of company that have currently undergone a number of the same exact radical shifts, and have just as good a stake inside the future.
Take healthcare, for instance.
We normally assume of it being a enormous, lumbering beast, but in truth, medication has undergone a sequence of revolutions within the past 200 a long time which are no less than equal to people we see in solutions and specifics.
Much less understandable, but nonetheless within the norms of human nature, could be the impulse to rubberneck, to slow down and consider the carnage of Charlie spectacle of Sheen’s unraveling, but for the blithe interviewer Sheen’s life as we pass it while in the appropriate lane of our every day lives. To become truthful, it could possibly be tough for customers to discern the difference among a run-of-the-mill consideration whore, and an honest-to-goodness, circling the drain tragedy-to-be. On its own merits, a quote like “I Am On a Drug. It is Termed Charlie Sheen” is sheer genius, and we cannot all be anticipated to take the total measure of someone’s daily life every time we hear a little something humorous.
Swiftly forward to 2011 and I am endeavoring to take a look at indicates of getting a bit more business-like about my hobbies (primarily music). By the finish of January I had manned up and started out to advertise my weblogs. I had designed several different weblogs, which were contributed to by buddies and colleagues. I promoted these pursuits via Facebook and Twitter.
2nd: the small abomination that the Gang of Five around the Supream Court gave us a yr or so back (Citizens Inebriated) really is made up of a bit bouncing betty of its own that can very very well go off while in the faces of Govs Wanker, Sacitch, Krysty, and J.O. Daniels. Seeing as this ruling extended the concept of “personhood” to both equally companies and unions, to test to deny them any suitable to run inside the legal framework that they had been organized below deprives these “persons” of your freedoms of speech, association and motion. Which implies (when once again, quoting law college trained loved ones) that possibly the courts have to uphold these rights for that unions (as particular person “persons” as assured from the Federal (and most state) constitutions, or they've to declare that these attempts at stripping or limiting union rights need to utilize to important firms, also.
Consider the plight of media agency executive today: The holding company that owns the place is hell-bent on replacing your team with an automated trading desk. Your clients (when they’re not taking dinners with the shop that wants to unseat you) are holding you responsible for getting them great deals on only the best websites. In the next 18 months, many of the people on your team are going to (a) get poached by another shop, (b) take a job with a media sales organization, or (c) finally realize that grad school is where they belong. There are 14 messages on your voice mail and 62 in your e-mail inbox from reps who just want to “check in” on this or that account or brief you on their new site redesign. And all the while, friends and relatives who watch Mad Men think you’re doing nothing but gourmet dinners and courtside seats.
Madison Avenue needs a friend right about now.
The Drift is proudly underwritten this week by Krux Digital, which gives websites a platform to safeguard, manage, and make responsible use of consumer data signatures across multiple devices, sources, and formats. Find out how.
Some media sellers might think this is the perfect time to turn their backs on the agency. They would be sorely mistaken, and they’d be leaving tremendous opportunity – and money – on the table if they did. Now is the time for a new creative level of engagement with the media agency. It’s something that the sales leader and the sales rep can commit to, measure and execute. And if pursued consistently and well, it will lead to good things. Here’s the roadmap:
- Focus on the Agency’s Relationship with its Clients. Every shop is trying to differentiate itself; every media exec wants a personal victory with her client. Constantly challenge your team to consider whether and how you’re making a difference in these relationships. But before you can do that, you have to…..
- Cultivate Those who Actually Talk to the Client. Most digital sales teams spend countless hours and entertainment dollars currying favor with media buyers and RFP jockeys. We don’t get to see the people at agencies who really own the client relationships because we don’t….
- Have a Point of View on Creating Value and Growing Budget. Face it: Most of us are simply focused on helping agencies spend budgets. We’re just a bunch of birds in the nest, all crying for the same worm. All we usually ask senior agency executives is “help us get more.” Instead we should be focused on how we can….
- Give the Agency a Strategy and Resource Boost. “We want to grow our relationship with this agency, help you extend your services and help you grow the budgets you touch by generating and fostering ideas. But we can’t do that until you help us….”
- Get Off the RFP Crack Pipe and Get Greater Visibility. I know, this is bitter medicine. Working the RFP machine was a good strategy for many years, but it’s just not any more. Many reps and sales teams are victims of their own past success, and can’t envision an immediate future where enterprise selling skills and long-term relationship incubation are needed. The faint ringing you hear is your wake up call.
Take responsibility for your own behavior in the agency relationship. Operate from a place of generosity and vision. Teach your people to be 70% of the relationship that they want with the agency. The shops you call on will define themselves based on how they respond. Those that reject the fresh approach I’ve outlined above may indeed not be worth the effort. But if you reject it yourself, than you’ve got no one to blame.
Leading a sales organization? Over 50 of your peers will be gathering in New York on March 16th at the Upstream Seller Forum, the only industry event just for sales leaders. Request your invitation today or call us at 802.985.2500 to reserve your spot.
Google’s recent algorithm update aimed at content farms has drawn a mixture of praise and criticism. Much of this has from those questioning how Demand Media’s eHow was actually helped by the update, despite often being associated with the phrase "content farm".
EzineArticles was one of the hardest-hit sites by the update. CEO Chris Knight wrote a blog post about how his site was affected, and what he is doing to try and get back up in the rankings.
"While we adamantly disagree with anyone who places the ‘Content Farm’ label on EzineArticles.com, we were not immune to this algorithm change," said Knight. "Traffic was down 11.5% on Thursday and over 35% on Friday. In our life-to-date, this is the single most significant reduction in market trust we’ve experienced from Google."
"Google has a lot of smart PhD types working on this problem that I believe is not over by a long-shot. Reason: If you do a query for popular terms that we formerly ranked very high with, instead of an EzineArticles result, you may find low-quality sites that deliver even lower value to the user than our own members’ content! This is frustrating for sure," he added.
To try and get back into Google’s good graces, EzineArticles is reducing the number of article submissions accepted by over 10% – articles that "are not unique enough". It will no longer accept article submissions through a WordPress Plugin. They’re reducing the number of ads per page. They’re raising the minimum article word count to 400. They’re "raising the bar" on keyword density limits. They’re removing articles considered "thin and spammy", and will put greater focus on rejection of advertorial articles. Submitted articles are required to be exclusive to the submitter (but won’t be required to be unique to Ezine Articles).
Adding NoFollow to all links was on the list of things to do, but Knight decided against it after complaints from submitters erupted in the comments on his post. Among the first to complain was copywriter Susan Greene, who said that many of the copywriters actually give priority to EzineArticles because of the lack of NoFollow.
When another commenter suggested that EzineArticles doesn’t exist to provide authority to submitters’ sites, but to provide beneficial information to the readers, Greene wrote, "Not sure what Pollyanna planet you’re from but let me assure you, EzineArticles does not exist ‘to provide information that is beneficial to the readers.’ EzineArticles is a business, not a government organization or charity. EzineArticles was created to make its owner(s) money. There’s nothing wrong with that, but don’t fool yourself into thinking they’re a bunch of do-gooders. By the same token, the majority of us who publish on EzineArticles don’t do so to benefit readers. We too are running businesses, and EzineArticles helps our own websites get traffic and ultimately sales."
That ought to help EzineArticles’ case. Google loves content that isn’t written to benefit readers (note sarcasm).
On removing NoFollow from the to-do list, Knight told commenters, "If you notice, it was near the bottom of our short-list which means it was only icing in the cake to further prove to Matt Cutts and Google that we’re not here to game Google nor let our Expert Authors do so via our platform."
I’m not sure that point is going to be very well proven if Cutts and co. read the conversation.
While he said he wouldn’t be acting on it for now, Knight did seem interested in another idea from a commenter: making NoFollow the default and making DoFollow something that could be earned through proof of quality.
Knight did point out that competing sites that have been including NoFollow were also hit by Google’s update.
Source: http://removeripoffreports.net/ corporate Reputation Management
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